Client's Situation

A client's dynamic sales call centre operation was creating high and consistent volumes of errored data. 

This created major levels of customer dissatisfaction and significant levels of waste and lost opportunity in the sales process, as unsuitable customers were re-dialed time and again. 

Results Of Change Actions

Errors in data were reduced by over 60% via a 6 Sigma DMAIC project, leading to a major reduction in waste in the sales process which in turn led to a statistically significant increase in sales volumes.